Projects and work samples.
Anyone can say they are experienced in their field, or that they can get you great results, but I can also prove it.
Explore this page for examples of my recent work. If you want to see more, or are interested in evidence of a particular skill, please tap dance on one of the contact buttons.
MY WORK
Explore these examples.
Marketing podcast
Podcast Host & Producer
ClearPivot
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As part of my work with the ClearPivot agency, I produced a podcast on SaaS marketing. Now, I am just hosting, and the focus of the show has shifted to revenue operations with new episodes coming soon.
Syndication
guide
Director, Content Marketing
DemandScience
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I was honored to help set the foundation of written product messaging, content and offers for PureSyndication and PurePush content syndication products. The next step was to engage more on YouTube, starting with.a video series on Content Marketing - the larger field within which syndication lives as one lead generation channel.
Watch ‘What is Content Marketing?’
Note: My position as Content Marketing Director for DemandScience ended suddenly with a layoff, so I only have what I can get publicly for the thumbnail of this video - which I love!
Brand
video
Director, Content Marketing
DemandScience
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The Ultimate Guide to Content Syndication is the center of a big content project supporting DemandScience’s content syndication services. There is a longform pillar page, downloadable ebook and more than a dozen topic-specific blogs. My role as the Director of Content Marketing was to lead strategy and guide execution. I ended up taking over copywriting when a team member failed to deliver.
Ask me what that experience taught me about communication, leadership and letting go.
Messaging refresh
Director, Brand Messaging
DemandScience
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As Director of Content Marketing and Brand Messaging for DemandScience, I lead a brand voice and messaging refresh, alongside the Creative Director, who built the visual element of the transformation.
Who was the Creative Creative Director?
Messaging Examples:
Customer webinars
Sr. Content Marketing Manager
Act-On
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When I worked with Act-On software as their Sr. Content Marketing Manager, I helped our Customer Marketing team with the Power-Up Webinar Series. In addition to customer success, our goal was to help with retention.
Watch example video
Sales training
ebook
Marketing Director
ClearPivot
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Conceived and wrote an entire ‘topic cluster’ as part of ClearPivot agency’s efforts to gain top search position for SaaS marketing related keywords, including SaaS customer lifecycle, and SaaS marketing team.
View the Blog Series
Down-funnel checklist
Sr. Content Marketing Manager
Act-On
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Here’s an example of a small, simple, bottom-funnel checklist. I conceived of, wrote and creative-directed this handy checklist for buyer’s of marketing automation SaaS.
Get the checklist
Down-funnel use cases
Sr. Content Marketing Manager
Act-On
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In marketing, there is sometimes a need to quickly pivot, or add branches to a strategy. In Act-On’s case in 2021, there was an effort to address specific verticals and become the niche-loved underdog of marketing automation.
My small part - as Sr. Manager of Content Marketing - was to work with an industry thought leader and an analyst to outline and enrich the Ultimate Guide to Financial Services Marketing. I wrote the copy for this ebook and worked with a freelance designer to produce the final pdf download.
Get a no-email copy
Mid-funnel
content
Director, Content Marketing
DemandScience
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In support of the Klarity account intelligence product, I conceived, directed and edited this downloadable guide for sales leaders.
Brand voice
Sr. Content Marketing Manager
Act-On
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Part of my job as a content marketing expert is to write compelling copy - whether that’s a tagline, an ad, or an entire website. In 2022, I came up with the Act-On Your [Dreams, Data, Goals] home page and campaign copy.
Social media content ads
Sr. Content Marketing Manager
Act-On
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In marketing, there is sometimes a need to quickly pivot, or add branches to a strategy. In Act-On’s case in 2021, there was an effort to address specific verticals and become the niche-loved underdog of marketing automation.
My small part - as Sr. Manager of Content Marketing - was to work with an industry thought leader and an analyst to outline and enrich the Ultimate Guide to Financial Services Marketing. I wrote the copy for this ebook and worked with a freelance designer to produce the final pdf download.
Get a no-email copy
Industry specific guide
Sr. Content Marketing Manager
Act-On
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In marketing, there is sometimes a need to quickly pivot, or add branches to a strategy. In Act-On’s case in 2021, there was an effort to address specific verticals and become the niche-loved underdog of marketing automation.
My small part - as Sr. Manager of Content Marketing - was to work with an industry thought leader and an analyst to outline and enrich the Ultimate Guide to Financial Services Marketing. I wrote the copy for this ebook and worked with a freelance designer to produce the final pdf download.
Get a no-email copy
CONNECT WITH ME